Immersed in the story of an iconic brand
AI Imagery
Custom CMS
Concept Development
2D Animation
Project Management
Explore a century of innovation, advertising, and cultural influence in an immersive retrospective celebrating one of the world's most recognizable brands. Located within the World of Coca-Cola in Atlanta, the exhibit blends historic artifacts, reconstructed environments, and interactive experiences that invite guests to step into the company's rich history. Next/Now designed a series of digital features that transform storytelling into engaging, participatory moments.
The Threads of History
Guests journey through defining moments in culture and memorabilia shaped by the Coca-Cola brand. Throughout the exhibit, animated content extends and pulls pixels between scenes, creating fluid transitions that visually connect each story to the next. The result is a digital thread that guides visitors from one era to another.
Testing the True Fans
Integrated seamlessly into the environment, interactive moments encourage guests to engage with the brand in unexpected ways. Beneath the iconic theatre marquee, visitors can "Test Your Coke IQ" through a trivia experience exploring the company's history, advertising, and cultural impact.
A Blast into the Past
As the journey unfolds, guests discover recreated moments from Coca-Cola's past, including the original Jacobs' Pharmacy where the beverage was first served. AI-powered AR mirrors transform visitors into characters from another era, creating the illusion of stepping back in time.
Part of the Story
Elsewhere, a digital billboard reacts to approaching guests, placing them directly within the advertisement itself. Interactions like these turn visitors from observers into participants, rewarding exploration with surprising moments of delight.
An Integrated Process
Working closely with Momentum and project partners from the earliest stages, Next/Now ensured every digital experience was thoughtfully integrated into the physical environment. Careful coordination around dimensions, placement, power, data, and AV infrastructure enabled a seamless installation and elevated the overall craft of the exhibit.
A Living Legacy
By combining immersive storytelling, interactive technology, and a cohesive visual language, Next/Now created an experience that celebrates Coca-Cola's enduring legacy while inviting every visitor to become part of the story. The result is a dynamic exhibit that honors the past and inspires new connections with the brand for generations to come.